HOW TO RUN AN ACCOUNT BASED MARKETING (ABM) CAMPAIGN WITH HUBSPOT?
GET YOUR MARKETING AND SALES TEAMS MORE ALIGNED TO TARGET HIGH-VALUE ACCOUNTS WITH HUBSPOT
This comprehensive guide explains how to execute strategic account marketing campaigns with HubSpot. It includes:
- A comprehensive overview of strategic account marketing, or ABM, and the key terms used in the field
- Tips for building the foundation of an ABM campaign and a list of recommended online tools
- Detailed instructions for designing and delivering an ABM campaign using HubSpot's CRM platform
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