Yes, we agree, WordPress is clearly the most famous CMS (Content Management System) in the world for building a website but it is not the only one. Far from it!
HubSpot offers a robust, secure CMS that quickly make you self-sufficient, and is less expensive in the long run than WordPress (even though WordPress boasts of being free at first glance only!). So why do people still think WordPress is the best solution?
You know the giant theory?
Because he is the biggest, he crushes the smallest.
Just because he's bigger doesn't mean he's better.
It's a perception bias.
In this blog post, we will look at the advantages and disadvantages of WordPress and HubSpot CMS, and especially compare the prices for real!
You might be surprised... 😲
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WHAT ARE THE MAJOR DIFFERENCES BETWEEN HUBSPOT CMS AND WORDPRESS?
In your quest to find the best content management system (CMS) or web content management system (WCM), you may be wondering how WordPress compares to HubSpot's CMS, known as the Hub CMS.
A little game: Find the 5 differences! 😉
HUBSPOT CMS IS MORE FLEXIBLE, EASY TO USE, AND MORE FOCUSED ON THE CUSTOMER JOURNEY
The Hub CMS makes managing your website less painful, more autonomous, and without the issues related to hosting, necessary plug-ins, etc. This CMS Hub allows you to focus on creating content and inbound marketing campaigns in one tool.
The CMS Hub is a cloud-based content management system (CMS). By using the CMS Hub you won't have to worry about hosting (it's included automatically). If you want your data to be hosted on your continent, it is possible to request it.
With CMS Hub, marketers and developers have the tools they need to create complete customer experience websites.
CMS Hub users can easily create content, optimize their site for conversions and get performance information all in one place.
HubSpot offers a CMS, but it is above all an entire platform customer-centric that is built on the CRM (Customer Relationship Management) tool with several functional bricks such as a marketing automation tool, a sales management tool, or a customer request management tool (customer service, support).
WORDPRESS CMS IS MORE COMPLEX, MORE TECHNICAL, AND LESS SECURE
WordPress is a popular open-source CMS that offers users a platform on which to build custom solutions.
WordPress is free software that must be installed or configured on your servers, or by using a third-party hosting provider.
Choosing WordPress also involves purchasing plugins that allow for different features such as forms, dynamic CTAs, etc. And so it involves sustained maintenance.
Moreover, WordPress is one of the most hacked CMS platforms. Why is this?
Simply because it is the most known and used, hackers are now having a great time trying to find flaws everywhere.
Globally, you are aware that in the last few years, computer security incidents have increased by 300% since the beginning of the pandemic. Across the web, an attack occurs every 39 seconds!
WordPress CMS includes basic elements such as content creation tools, but requires several plugins to access additional features such as sitemaps, SEO, analytics, forms, etc.
LONG-TERM PRICE, A DIFFERENTIATING FACTOR IN FAVOR OF HUBSPOT CMS
HUBSPOT, A COMPLETE SAAS PLATFORM
As a SaaS (Software As A Service) product, the CMS Hub has a recurring monthly cost that you can pay on a monthly or yearly basis. It is simply a subscription.
The subscription price includes:
- Content tools from HubSpot (block page building, blogs, Landing Pages, etc),
- Ease of use that allows you to build your pages and insert your content 100% independently (once your templates are built),
- Access to hosting automatically,
- A high-end security service H24, 7/7,
- Regular maintenance and updates,
- Chat, phone, and email support. Plus, if you work with a HubSpot Partner like Auxilio, we'll help you regularly to answer your questions, solve your problems and make your website evolve through the Growth Driven Design & Development methodology. A long word, to say that we work in iterations 😉
By using HubSpot you can even access marketing features such as email marketing, SEO and live chat that are part of HubSpot's CRM platform.*
*It is an additional tool (the Marketing Hub) totally connected to your CMS, and to the management of your contacts in the HubSpot CRM. All your data is connected, which allows you to have global visibility on the customer journey, and to implement the right actions, directly in HubSpot.
Plus, with the easy export guide, using GitHub in your developer workflow to manage version control, and using the many APIs to pull data from HubSpot, you'll have full ownership of your content and data in HubSpot.
WORDPRESS, A LIMITED OPEN-SOURCE TOOL
As an open-source platform, WordPress is free, but there are hidden costs involved in running a website that adds up quickly when you use it.
And everyone knows that you already use your website a lot, or at least you'll use it more and more because it's essential for:
- Attracting leads,
- Giving information about your products and services,
- Do inbound marketing,
- Distribute your content,
- Reach out on the web,
- And above all to SELL.
COMPARISON TABLE BETWEEN WORDPRESS AND HUBSPOT CMS
To help you understand the difference in total cost between HubSpot CMS and WordPress, below we have broken down the common expenses of building, hosting and managing a website.
| HubSpot CMS | WordPress CMS | ||
| Hosting | Whichever plan you choose, it comes with premium hosting included. At no extra cost. You can also easily connect your own domain through the domain manager. 4 plans for the CMS Hub (source):
|
Popular WordPress hosting platforms like Pantheon offer basic plans starting at $50/month, performance plans up to $1000/month and custom elite plans. The plan you choose will depend on the number of pages, traffic, and storage you need, among other factors. |
|
| Features and Plugins |
The Hub CMS comes with an array of built-in tools such as Drag & Drop Editor (block building of your pages), 1 or more blogs, a Design Manager, website themes (free or paid), automatic SEO recommendations, landing pages, contact list building, etc. |
WordPress has a vast ecosystem of over 58,000 plugins. If you were to install 24 of the most popular plugins for your website (Yoast, Gravity Form, ACF, Revolutionary slider, Woo Commerce addons, wordfence, Weglot or WPML, WP mailSMTP, The Event Calendar, BackWPup, LiteSpeed Cache, ...), you would pay between $300/month and $1400/month. If you want to create a custom plugin you will need a strong knowledge of Php, MySQL, HTML, javascript, and CSS programming. |
|
| Security | CMS Hub comes with a standard SSL certificate, web application firewall (WAF) and 24/7 security and threat monitoring. (source) | Wordpress is an open source platform, so it is up to you as the website manager to ensure that your WordPress site remains safe and secure. Monthly security fees can range from $15 to $100/month (source). |
|
| Maintenance, updates and support |
As a SaaS (Software As A Service) CMS, the CMS Hub takes care of the maintenance and updates of the backend. |
Unless you have an in-house team dedicated to the maintenance and upkeep of your website, you will need to make sure that someone performs regular maintenance work on your site (WordPress Core updates, plugins, theme, PhP settings, ...) And every update can break your website because of incompatibility between themes, WP versions, and plugin versions. You should always make sure that a plugin update, for example, will not break your whole site because it is not compatible with your Theme or WordPress version. Depending on the size and complexity of your website, this can range from $100/month to $4,500/month for a business website (source). |
|
| Estimated price per year |
Between 300 US$ and 14 400 US$* |
Between 5 450 US$ and 82 550 US$* |
* These prices are estimates. They obviously depend on the plans and options chosen.
CONCLUSION
As you can see, it is essential to compare the features and prices related to each platform. It is not because at first glance the WordPress CMS seems free that it will remain so for a long time. Far from it!
Moreover, today a website is essential for a company, especially in the technology sector, so the security aspects must really be at the heart of the decision. If you lose your website because of hacking, you will have to start all over again, it will cost you even more, and you will surely lose valuable data.
Choosing the CMS Hub is choosing to be autonomous quickly on its CMS, to be able to build its pages without the need of code but also to be able to make relevant marketing actions thanks to the connection of the data in the CRM platform.
Finally, HubSpot takes care of security, and hosting (no need to worry about that!) and natively offers you some really interesting features to build a beautiful, solid, and performing site.
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